Product Description
A Trade Marketing Audit is a comprehensive, systematic, subjective and periodic examination of the company's trade environment, strategy, organisation, systems, productivity and functions with a view to determining problem areas and opportunities.
The result should be a plan of action aimed at improving the company’s Trade Marketing performance. This 12-page paper provides a comprehensive overview of the key areas that should be included in the Audit.
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NOTE: Following payment, this product will be made available
on the KamCity Shop site for immediate download.
Content:
- Trade Environment
- Trade Marketing Strategy
- Trade Marketing Organisation
- Trade Marketing Systems
- Trade Marketing Productivity
- Trade Marketing Functions
- Conducting a Trade Marketing Audit – (5 Stages)
